Communication is not the transmission of a message or the message itself. It is a mutual exchange of understanding that comes from the recipient. Communication must be effective in business. Communication is the essence of management. Basic management functions – planning, organizing, staffing, leadership, and control – cannot be performed well without effective communication.
Business communication involves a constant flow of information. Feedback is an integral part of business communication. Organizations these days are very large and include a large number of people. There are different levels of hierarchy in an organization. The more levels, the more difficult it is to manage the organization. Communication here plays a very important role in the process of managing and controlling people in an organization. You can get immediate feedback and avoid misunderstandings. There must be effective communication between superiors and subordinates in the organization, between the organization and society as a whole (eg between management and trade unions). This is essential for the success and growth of the organization. Communication gaps shouldn’t arise in any organization.
Business communication is goal oriented. Company rules, regulations and policies should be communicated to people inside and outside the organization. Business communication is governed by certain rules and regulations. Before, business communication was limited to paperwork, phone calls, etc. But now with the advent of technology, we have mobile phones, video conferencing, email, satellite communications to support business communication. Effective business communication helps build the reputation of an organization.