Marketing: Customer Needs and Wants

Marketing: Customer Needs and Wants Certificate

IESE BUSINESS SCHOOL – Marketing: Customer Needs and Wants

About this course

Understanding who your customers are, what they need, and what they want is the foundation of successful marketing strategies. In this course, you will learn how to identify and categorize customers, and the various techniques marketers use to shed light on how they make purchasing decisions.

The course will cover the following:

1. Marketing basics
2. Decisions on products, prices and sales channels
3. Building strong brands
4. Communication strategy


IESE Business School

Boris Kisov


Innovation, IT & Management

10+ years of initiating and delivering sustained results and effective change for companies across a wide range of industries including
innovation, enterprise software, digital marketing, start-ups, advertising technology, e-commerce and government.