Marketing: Customer Needs and Wants
Marketing: Customer Needs and Wants – Certificate
IESE BUSINESS SCHOOL – Marketing: Customer Needs and Wants
About this course
Understanding who your customers are, what they need, and what they want is the foundation of successful marketing strategies. In this course, you will learn how to identify and categorize customers, and the various techniques marketers use to shed light on how they make purchasing decisions.
The course will cover the following:
1. Marketing basics
2. Decisions on products, prices and sales channels
3. Building strong brands
4. Communication strategy
IESE Business School
For over fifty years, IESE, the graduate business school of the University of Navarra, has been at the forefront of management education, developing and inspiring business leaders who strive to make a deep, positive and lasting impact on the people, companies and society they serve.