Identify customer needs
Definition. Customer Needs Identification is the process of determining what and how a customer wants a product to perform. Customer Needs are non-technical, and they reflect the customers‘ perception of the product, not the actual design specifications, although frequently they are closely related.
![Marketing: Customer Needs and Wants](https://kisovboris.com/wp-content/uploads/2020/10/Coursera-C65ZBS4S42CN-760x760.png)