Essentials of Entrepreneurship: Thinking & Action

Essentials of Entrepreneurship: Thinking & Action Certificate

UNIVERSITY OF CALIFORNIA, IRVINE – Essentials of Entrepreneurship


  • Describe the entrepreneurial process and how to manage it

  • Recognize opportunities to develop new business ideas

  • Apply entrepreneurial approaches, concepts, and methods

  • Understand the operational challenges involved with creating new business ventures

    About this course

    Business success can be vastly improved with an understanding of key business characteristics and competing solutions. This interactive course provides potential entrepreneurs with the knowledge of how to be successful in a business opportunity. Topics include: how to best assess creativity, timeliness and feasibility; business strategies for new ventures; the importance of the business plan; achieve success in a new business. Upon completion of the course, students will have the skills and confidence to assess starting a business and will also become more entrepreneurial in their role approaches if they choose to work in organizations.

    At the end of the course, you will be able to:
    1. Learn about the many facets of entrepreneurship and its contexts.
    2. Know the entrepreneurial process and how to manage it.
    3. Learn what it takes to be an entrepreneur and your own potential.
    4. Learn to recognize opportunities to create and evaluate your own business idea.
    5. Explain the business planning process.
    6. Apply business approaches, concepts and techniques to your business idea.
    7. Learn about the operational challenges of developing new businesses.

    University of California, Irvine

Boris Kisov


Innovation, IT & Management

10+ years of initiating and delivering sustained results and effective change for companies across a wide range of industries including
innovation, enterprise software, digital marketing, start-ups, advertising technology, e-commerce and government.