Digital Product Management: Modern Fundamentals
Digital Product Management: Modern Fundamentals – Certificate
DARDEN SCHOOL OF BUSINESS, University of Virginia, BCG – Digital Product Management: Modern Fundamentals
About this course
Not so long ago, a product manager’s job was to assess market data, create requirements, and manage the sales / marketing transition. Maybe you talk to a customer somewhere and he will tell you what features you need. But the companies that manage the product in this way are dying.
Being a product specialist is a new game today and product managers are in the spotlight. Today, especially if your product is primarily digital, you can update it several times a day. There is a wealth of data available to make decisions, and at the same time, a deep understanding of customer motivation and experience is more important than ever. The modern product manager’s task is to set direction and create a successful work environment for everyone involved in the success of the product. This is hard or easy work, but it is meaningful work that you will learn from all the time.
This course will guide you on your study trip and prepare you for the skills and perspectives necessary to:
Focus on practical actions to successfully manage your product (week 1)
Approach your work using modern product management techniques (week 2)
Manage New Products and Explore New Product Ideas (Week 3)
Manage and Expand Existing Products (Week 4)
This course is ideal for current product managers or CEOs interested in modern product management techniques.
This course was developed with the generous support of the Batten Institute at UVA’s Darden School of Business. The Batten Institute’s mission is to improve the world through entrepreneurship and innovation.
DARDEN SCHOOL OF BUSINESS, University of Virginia, BCG
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
Boris Kisov
Innovation, IT & Management
10+ years of initiating and delivering sustained results and effective change for companies across a wide range of industries including
innovation, enterprise software, digital marketing, start-ups, advertising technology, e-commerce and government.
