Channel Management and Retailing
Channel Management and Retailing – Certificate
IE Business School – Channel Management and Retailing
About this course
Find out how channel management and retail can improve your business efficiency. Distribution strategy is now part of the DNA of many companies, and proper channel management is the key to your product’s success. Sales plans should be prepared in the long term, integrating the following main areas: company profile, portfolio structure and price positioning, go-to-market policy, commercial and retail marketing, e-commerce and global retail management.
Over the last decade, there have been two major revolutions that have affected industries, increasing the importance of channel management professor Maria Teresa Aransabal guiding you through: The IT Revolution: Considering Changes in CRM, supply chain, planning tools, asset systems and redistribution, among others; and retail orientation: how a clear retail strategy can be a hallmark of companies and a powerful weapon of competitiveness.
In this course, you will learn how to stay on top of how companies add these dimensions to their core strategic principles and make them key to management decision making. We use interviews with industry experts and provide real-world examples of how to get the most out of this vital marketing area for your business.
IE Business School
IE Business School is an internationally recognized business school where the leaders of tomorrow shape their ideas and learn to become global citizens. For over 40 years, IE Business School has promoted innovation and change in organizations, equipping managers with an entrepreneurial mindset that generates employment, wealth, and social well-being.
Regularly featured among the top business schools in the world, IE Business School has an urban campus in Madrid and a faculty of more than 400 professors who teach students from approximately 90 countries in its undergraduate and master programs. IE uses innovative online, face-to-face, and blended learning formats, including the IE Communities Platform where knowledge and experiences are exchanged with over 50,000 IE graduates that currently hold management positions in more than 100 countries worldwide.
Boris Kisov
Innovation, IT & Management
10+ years of initiating and delivering sustained results and effective change for companies across a wide range of industries including
innovation, enterprise software, digital marketing, start-ups, advertising technology, e-commerce and government.
