Channel Management and Retailing

Channel Management and RetailingCertificate

IE Business School – Channel Management and Retailing

About this course

Find out how channel management and retail can improve your business efficiency. Distribution strategy is now part of the DNA of many companies, and proper channel management is the key to your product’s success. Sales plans should be prepared in the long term, integrating the following main areas: company profile, portfolio structure and price positioning, go-to-market policy, commercial and retail marketing, e-commerce and global retail management.

Over the last decade, there have been two major revolutions that have affected industries, increasing the importance of channel management professor Maria Teresa Aransabal guiding you through: The IT Revolution: Considering Changes in CRM, supply chain, planning tools, asset systems and redistribution, among others; and retail orientation: how a clear retail strategy can be a hallmark of companies and a powerful weapon of competitiveness.

In this course, you will learn how to stay on top of how companies add these dimensions to their core strategic principles and make them key to management decision making. We use interviews with industry experts and provide real-world examples of how to get the most out of this vital marketing area for your business.

IE Business School

Boris Kisov


Innovation, IT & Management

10+ years of initiating and delivering sustained results and effective change for companies across a wide range of industries including
innovation, enterprise software, digital marketing, start-ups, advertising technology, e-commerce and government.