Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing

Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing Certificate

IE Business School – Integrated Marketing Communications

About this course

How familiar are you with a marketing communication campaign? Learn more about this key component of your marketing mix and use it to promote your product or service needs.

Through this course, you will understand the most important issues when planning and evaluating marketing communication strategies and their implementation. You’ll be able to combine relevant theories and models with actionable insights to make better marketing decisions. After completing this course, you will be able to use Integrated Marketing Communications (IMC) in the process of building valuable brands and winning over your customers.

IE Business School professor Eda Sayin will guide you through this process through interviews with experts from international marketing companies and provide you with interesting real-life examples. After this course, you will gain the knowledge that will allow you to make the right choice when it comes to communications, ad placement, and digital marketing.

IE Business School

Boris Kisov


Innovation, IT & Management

10+ years of initiating and delivering sustained results and effective change for companies across a wide range of industries including
innovation, enterprise software, digital marketing, start-ups, advertising technology, e-commerce and government.