Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing
Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing – Certificate
IE Business School – Integrated Marketing Communications
About this course
How familiar are you with a marketing communication campaign? Learn more about this key component of your marketing mix and use it to promote your product or service needs.
Through this course, you will understand the most important issues when planning and evaluating marketing communication strategies and their implementation. You’ll be able to combine relevant theories and models with actionable insights to make better marketing decisions. After completing this course, you will be able to use Integrated Marketing Communications (IMC) in the process of building valuable brands and winning over your customers.
IE Business School professor Eda Sayin will guide you through this process through interviews with experts from international marketing companies and provide you with interesting real-life examples. After this course, you will gain the knowledge that will allow you to make the right choice when it comes to communications, ad placement, and digital marketing.
IE Business School
IE Business School is an internationally recognized business school where the leaders of tomorrow shape their ideas and learn to become global citizens. For over 40 years, IE Business School has promoted innovation and change in organizations, equipping managers with an entrepreneurial mindset that generates employment, wealth, and social well-being.
Regularly featured among the top business schools in the world, IE Business School has an urban campus in Madrid and a faculty of more than 400 professors who teach students from approximately 90 countries in its undergraduate and master programs. IE uses innovative online, face-to-face, and blended learning formats, including the IE Communities Platform where knowledge and experiences are exchanged with over 50,000 IE graduates that currently hold management positions in more than 100 countries worldwide.
Boris Kisov
Innovation, IT & Management
10+ years of initiating and delivering sustained results and effective change for companies across a wide range of industries including
innovation, enterprise software, digital marketing, start-ups, advertising technology, e-commerce and government.
