Brand and Product Management
IE Business School – Brand and Product Management
About this course
Identify the critical information needed to develop a product and brand strategy that delivers immediate benefits and long-term value. After completing this course, you will be able to create an action plan to implement your branding strategy, both externally to customers and internally to employees. You will be able to identify the appropriate metrics to measure the success of your product and brand strategy, taking into account any adjustments that may be necessary as part of your test and study methodology.
Luis Rodríguez Baptista, professor and consultant at IE University in Marekting, guides you through six modules that first help you understand the problem of product management throughout its “ life cycle ”, and conclude with learning how to equip your employees with the knowledge of how to achieve your brand promise. The course includes interviews with consumers and industry professionals to help demonstrate the importance of brand strategy.
Brand and Product Management is a unique course that enables you to first understand the importance of brand and product management and then use brand, architecture, and portfolio development to drive success.
IE Business School
IE Business School is an internationally recognized business school where the leaders of tomorrow shape their ideas and learn to become global citizens. For over 40 years, IE Business School has promoted innovation and change in organizations, equipping managers with an entrepreneurial mindset that generates employment, wealth, and social well-being.
Regularly featured among the top business schools in the world, IE Business School has an urban campus in Madrid and a faculty of more than 400 professors who teach students from approximately 90 countries in its undergraduate and master programs. IE uses innovative online, face-to-face, and blended learning formats, including the IE Communities Platform where knowledge and experiences are exchanged with over 50,000 IE graduates that currently hold management positions in more than 100 countries worldwide.