Brand and Product Management

Brand and Product Management Certificate

IE Business School – Brand and Product Management

About this course

Identify the critical information needed to develop a product and brand strategy that delivers immediate benefits and long-term value. After completing this course, you will be able to create an action plan to implement your branding strategy, both externally to customers and internally to employees. You will be able to identify the appropriate metrics to measure the success of your product and brand strategy, taking into account any adjustments that may be necessary as part of your test and study methodology.

Luis Rodríguez Baptista, professor and consultant at IE University in Marekting, guides you through six modules that first help you understand the problem of product management throughout its “ life cycle ”, and conclude with learning how to equip your employees with the knowledge of how to achieve your brand promise. The course includes interviews with consumers and industry professionals to help demonstrate the importance of brand strategy.

Brand and Product Management is a unique course that enables you to first understand the importance of brand and product management and then use brand, architecture, and portfolio development to drive success.

IE Business School

Boris Kisov


Innovation, IT & Management

10+ years of initiating and delivering sustained results and effective change for companies across a wide range of industries including
innovation, enterprise software, digital marketing, start-ups, advertising technology, e-commerce and government.