Strategic management: Be competitive

Strategic management: Be competitiveCertificate

MACQUARIE GRADUATE SCHOOL OF MANAGEMENT – Strategic management: Be competitive

About this course

The ability to think strategically in today’s high-tech global business environment is critical to the survival and growth of your organization in the future. By dividing business strategy and value creation into core elements, you will develop your strategic thinking skills. And through structured training activities, including video lectures, quizzes, discussion guides, and written assessments, you will learn how to improve your organization’s competitiveness. This course focuses on the key principles behind the latest ideas in joint value creation, strategy and marketing, and teaches you how to apply them. By learning to continually plan, track, analyze, and evaluate everything an organization needs to achieve its goals and objectives, you will be better equipped to move your organization forward in a viable strategic direction.


  • Identifying the forces that shape competition for economic exchanges

  • Analysing the sources of value in company offerings and how do segment markets in order to create value

  • Developing strategic options that are suitable, feasible, and acceptable

Macquarie University

Boris Kisov


Innovation, IT & Management

10+ years of initiating and delivering sustained results and effective change for companies across a wide range of industries including
innovation, enterprise software, digital marketing, start-ups, advertising technology, e-commerce and government.