Strategic management: Be competitive
Strategic management: Be competitive– Certificate
MACQUARIE GRADUATE SCHOOL OF MANAGEMENT – Strategic management: Be competitive
About this course
The ability to think strategically in today’s high-tech global business environment is critical to the survival and growth of your organization in the future. By dividing business strategy and value creation into core elements, you will develop your strategic thinking skills. And through structured training activities, including video lectures, quizzes, discussion guides, and written assessments, you will learn how to improve your organization’s competitiveness. This course focuses on the key principles behind the latest ideas in joint value creation, strategy and marketing, and teaches you how to apply them. By learning to continually plan, track, analyze, and evaluate everything an organization needs to achieve its goals and objectives, you will be better equipped to move your organization forward in a viable strategic direction.
Identifying the forces that shape competition for economic exchanges
Analysing the sources of value in company offerings and how do segment markets in order to create value
Developing strategic options that are suitable, feasible, and acceptable
Part of the Global Master of Business Administration (Global MBA) degree. Ranked #1 in Australia and #6 globally.
Macquarie is ranked among the top one per cent of universities in the world, and with a 5-star QS rating, we are recognised for producing graduates who are among the most sought-after professionals in the world. Since our foundation 54 years ago, we have aspired to be a different type of university: one focused on fostering collaboration between students, academics, industry and society.
Innovation, IT & Management
10+ years of initiating and delivering sustained results and effective change for companies across a wide range of industries including
innovation, enterprise software, digital marketing, start-ups, advertising technology, e-commerce and government.