Storytelling and influencing: Communicate with impact
Storytelling and influencing: Communicate with impact – Certificate
MACQUARIE GRADUATE SCHOOL OF MANAGEMENT – Storytelling and influencing: Communicate with impact
About this course
An ambitious vision for the future of your organization is not enough: how do you communicate that vision to involve your peers? Being able to communicate effectively and persuade others is a key leadership skill. Common sense and traditional communication and belief models often do not reflect the complex nature of “influence.” Through structured learning activities (video lectures, quizzes, discussion guides, and written assessments), this course will develop your ability to communicate appropriately in a variety of cultural and situational contexts, making you a highly influential leader.
Critically evaluate a range of theories to decode the components of persuasive communications
Apply a range of different strategies to a variety of contexts to build rapport, overcome resistance, and find acceptance
Develop skills to interpret the motivation of the audience and influence the way they think and feel to support your ideas
Part of the Global Master of Business Administration (Global MBA) degree. Ranked #1 in Australia and #6 globally.
Macquarie is ranked among the top one per cent of universities in the world, and with a 5-star QS rating, we are recognised for producing graduates who are among the most sought-after professionals in the world. Since our foundation 54 years ago, we have aspired to be a different type of university: one focused on fostering collaboration between students, academics, industry and society.