Storytelling and influencing: Communicate with impact

Storytelling and influencing: Communicate with impactCertificate

MACQUARIE GRADUATE SCHOOL OF MANAGEMENT – Storytelling and influencing: Communicate with impact

About this course

An ambitious vision for the future of your organization is not enough: how do you communicate that vision to involve your peers? Being able to communicate effectively and persuade others is a key leadership skill. Common sense and traditional communication and belief models often do not reflect the complex nature of “influence.” Through structured learning activities (video lectures, quizzes, discussion guides, and written assessments), this course will develop your ability to communicate appropriately in a variety of cultural and situational contexts, making you a highly influential leader.


  • Critically evaluate a range of theories to decode the components of persuasive communications

  • Apply a range of different strategies to a variety of contexts to build rapport, overcome resistance, and find acceptance

  • Develop skills to interpret the motivation of the audience and influence the way they think and feel to support your ideas

Macquarie University

Boris Kisov


Innovation, IT & Management

10+ years of initiating and delivering sustained results and effective change for companies across a wide range of industries including
innovation, enterprise software, digital marketing, start-ups, advertising technology, e-commerce and government.