Specialization “LEADING THE MODERN DAY BUSINESS”

“LEADING THE MODERN DAY BUSINESS”Certificate

DARDEN SCHOOL OF BUSINESS, University of Virginia, BCG – Specialization “LEADING THE MODERN DAY BUSINESS”

Course Certificates Completed

  • Digital Transformation

  • Design Thinking for Innovation

  • Digital Product Management: Modern Fundamentals

  • Customer-Centric IT Strategy

About this specialization

Today’s business is a dynamic company and its leadership requires a conglomeration of core skills ranging from design thinking and digital transformation to product and IT management.

This specialization covers these important skills and concepts, as well as their implications for businesses and companies. It begins with digital transformation, developed at the University of Virginia Darden School of Business and led by Darden’s senior faculty and global management experts at the Boston Consulting Group. It then introduces design thinking, which provides you with the tools to think outside of the box and unlock creative possibilities at all levels of any organization.

Then the specialization changes course to what it takes to become a product specialist in today’s digital age, which is a completely different game than product management was in the past. Finally, as companies are investing heavily in IT now more than ever, the last part of this specialization will cover the core challenges of enterprise IT and how to solve them through disciplined use of design thinking.

Applied learning project
Students will move from using BCG’s digital transformation framework to providing practical guides for successfully managing your product to rapidly prototyping strategically aligned processes for implementation in your IT infrastructure. Specifically, you will learn how to iteratively prototype and test solutions to make sure they not only don’t break, but deliver great results, and you will also learn how to conduct customer searches, idea testing / validation, early development, and business model. design.

LEARN

  • How to utilize BCG’s digital transformation framework as a “how-to” for digitizing your organization

  • What design thinking is and when to use it

  • Instrument relevant, actionable analytics into your product program

  • How to take the many ideas you generate and determine which ones are likely to produce specific, desired outcomes

DARDEN SCHOOL OF BUSINESS, University of Virginia, BCG

Boris Kisov

EXPERIENCED PROFESSIONAL

Innovation, IT & Management

10+ years of initiating and delivering sustained results and effective change for companies across a wide range of industries including
innovation, enterprise software, digital marketing, start-ups, advertising technology, e-commerce and government.