Copenhagen Business School – Strategy Formulation

The objective of this course is to present, analyze and discuss various aspects of business strategy formulation. Emphasizing that strategy can be seen as a single topic that ensures consistency and direction of the company’s actions and decisions, we will analyze various business strategy topics related to the positioning of the company in the context of different markets, industries, and regions.

At the end of the course, you will be able to:

– Determine why a solid strategy is important for future business success.
– Formulate a business strategy that matches the needs and vision of your organization.
– Explain why managers formulate suboptimal strategies too often.
– Extrapolate measures to optimize current business strategies

Copenhagen Business School

Centrally located in Copenhagen, the capital of Denmark, Copenhagen Business School (CBS) is one of the largest business schools in Europe with close to 23,000 students. CBS offers world-class research-based degree programs at undergraduate, graduate, and PhD levels as well as executive and other post experience programs.

Boris Kisov

EXPERIENCED PROFESSIONAL

Innovation, IT & Management

10+ years of initiating and delivering sustained results and effective change for companies across a wide range of industries including
innovation, enterprise software, digital marketing, start-ups, advertising technology, e-commerce and government.

Learn More About Me