Customer-Centric IT Strategy

Customer-Centric IT Strategy Certificate

DARDEN SCHOOL OF BUSINESS, University of Virginia, BCG – Customer-Centric IT Strategy

About this course

Now more than ever, corporations are investing heavily in IT. The quality of this investment affects the daily work of millions, but it is not uncommon to see industry reports with IT project failure rates above 50%. More can be done, and you can do it all the time. In this two-week course, we will explore the core challenges of enterprise IT and how to address them through the disciplined use of design thinking, Lean Startup, and agile teamwork.

At the end of this course, developed at the University of Virginia Darden School of Business and taught by prominent members of the faculty, you will be able to:

  • Use the business model canvas to focus your company’s strategy and ensure stakeholder support
  • Translate your Canvas work into specific IT bylaws
  • Rapidly prototype strategically aligned processes for deployment to your IT infrastructure

DARDEN SCHOOL OF BUSINESS, University of Virginia, BCG

Boris Kisov


Innovation, IT & Management

10+ years of initiating and delivering sustained results and effective change for companies across a wide range of industries including
innovation, enterprise software, digital marketing, start-ups, advertising technology, e-commerce and government.