Analysis of Business Problems

Analysis of Business Problems Certificate

IESE BUSINESS SCHOOL – Analysis of Business Problems 

About this course

When is the opportunity to increase bottom line profitability a barrier to the long-term sustainability and profitability of the brand? This is the problem facing GAZ GAZ, an off-road motorcycle manufacturer.

In this final course, it is time to use the business tools you have learned throughout your specialization to solve this real-life business problem. To help you design a solution to the GAS GAS dilemma, at Capstone you will also learn a six-step business problem analysis methodology. By the end of the course, you will understand how to combine accounting, finance, marketing, and organizational behavior considerations to arrive at the right decision that will have a positive impact on the future of the business.


IESE Business School

Boris Kisov


Innovation, IT & Management

10+ years of initiating and delivering sustained results and effective change for companies across a wide range of industries including
innovation, enterprise software, digital marketing, start-ups, advertising technology, e-commerce and government.