Fundamentals of Management

Fundamentals of ManagementCertificate

UNIVERSITY OF CALIFORNIA, IRVINE – Fundamentals of Management


  • Explain the difference between managers and leaders

  • Describe the five functions of management

  • Use the SMART goal-setting technique

  • Understand the power of building a network

About this course

Are you going to work? Are you a beginning professional? New to your role in the organization? All potential new hires benefit from an understanding of management principles, roles and responsibilities, regardless of position. Now you can gain a deep understanding of basic management concepts and theories by examining the operational role of the manager in all types of organizations. Learn about a manager’s responsibility to plan, organize, direct, staff, and supervise the workplace. It’s never too early to plan your career by learning how the best managers succeed!

At the end of the course, you will be able to:
1. Describe the difference between managers and leaders.
2. Study the purpose of the manager’s job.
3. What are the skills necessary for the success of a new manager?
4. Describe the five management functions.
5. Explain the management philosophy of the new management model.
6. Describe the planning hierarchy.
7. Use the SMART goal setting technique.
8. Discuss the concept of leadership evolution.
9. Explain how customer satisfaction relates to control.
10. Discuss the possibilities of building a network.


University of California, Irvine


Boris Kisov


Innovation, IT & Management

10+ years of initiating and delivering sustained results and effective change for companies across a wide range of industries including
innovation, enterprise software, digital marketing, start-ups, advertising technology, e-commerce and government.