DEVELOPED GLOBAL ELECTRONIC TICKET PORTAL “DOM BILETA” (REDKASSA).
TICKET AGENCY REDKASSA (LARGEST TICKET AGENCY IN CIS (Armenia, Azerbaijan, Belarus, Georgia, Kazakhstan, Kyrgyzstan, Moldova, Tajikistan, Turkmenistan, Ukraine, and Uzbekistan).
Furthermore, I was responsible for coordinating and negotiating with partners, as well as managing the development team.
We created a unique AI-powered predictive analytics platform that gathers thousands of data points from multiple sources to recommend the most relevant events to users. This intelligent combination enhances visibility into visitors’ preferences, providing a holistic understanding of patterns, behaviors, and trends. As a result, it significantly improves marketing efficiency, drives sales growth, maximizes revenue, and increases customer satisfaction.
The project initially aimed to combat ticket resellers, who held over 20% of the market share in 2014. We secured exclusive partnerships with several event organizers, enabling DOM BILETA to offer tickets unavailable through other vendors. This allowed customers to purchase tickets without paying commissions to agencies.
Our ticket agency offers tickets globally at no extra cost to customers, earning revenue by collaborating with organizers and venues through sales-based fees. I personally negotiated with directors of leading cultural institutions and successfully drove the project’s implementation.
Additionally, I developed a customer loyalty program and a widget system to integrate our ticketing services into third-party websites. Monthly website traffic fluctuates by season, averaging around 500,000 visits.
Media coverage:
Boris Kisov
Innovation, IT & Management
10+ years of initiating and delivering sustained results and effective change for companies across a wide range of industries including
innovation, enterprise software, digital marketing, start-ups, advertising technology, e-commerce and government.
